Our Mission
Our goal this year is to help 100 Founders build their Revenue Blueprint
You wouldn’t build a house without a plan, right? You simply cannot build a valuable company without one either – every piece has to be in place to get the exit and your Revenue Engine is the most important part of the equation.
Predictable Revenue isn’t luck; it’s architecture.
Introducing the Revenue Architecture Sprint Series:
For Founders Navigating:
*Each Sprint is limited to 5 Founders
Now filling our Founding Cohorts (1-6)
Don’t waste another Quarter in a friction filled sales process. Join Today.
Inconsistent Pipeline
Some months feel full of momentum. Others feel strangely quiet. If revenue feels difficult to predict — even when activity is high — there’s usually a systems issue underneath it.
Founder-Led Sales
When the founder is still driving every important conversation, follow-up, or close, growth eventually hits a ceiling. The goal isn’t to remove the founder — it’s to identify what works and build a system around them.
Operational Friction
Leads are falling through the cracks, processes live in people’s heads, and the team is moving fast without clear visibility. Growth gets harder when the operations underneath it can’t keep up.
Messy Growth
The company is growing, but not always intentionally. New channels, offers, hires, and processes have been layered on over time — and now the revenue engine feels more reactive than repeatable.
Design the process, then hire the VP.
Get your Revenue Engine Blueprint before the end of Q2 – it’s time to get organized and ready for scale.
Early cohorts include discounted founding pricing and additional strategic support.
This is not traditional consulting.
This is a focused 2 week Sprint Course (4 live sessions) designed to identify and plan solutions for the current growth challenges within an organization’s Revenue System. You don’t need a VP of Sales (yet) – you need a Revenue Blueprint that establishes consistent, predictable revenue crafted specifically for your business. Founders will gain insight into:
- Pipeline issues
- GTM friction
- Operational gaps
- Revenue system bottlenecks
…and leave with a clear execution plan and a customized Revenue Blueprint ↗
The Revenue Blueprint Was Designed to Help Founders See What’s Limiting Growth — Before It Slows the Company Down
created by revitecture founder & chief architect, Hillary Applin
CRO & GTM Leader | Scaling SaaS & AI Companies $0→$100M Expert | Pipeline, Forecasting & Revenue Systems
Bio
RevArch Sprint Outline:
Session 1:
Revenue Reality Check
Where is growth actually breaking?
Most founders don’t have a lead problem — they have a systems problem. In this session, we’ll identify where revenue feels inconsistent, where founder dependency is creating bottlenecks, and what’s preventing growth from becoming predictable.
Session 2:
ICP + Pipeline Design
Who actually buys — and how do they move?
A lot of pipelines are full of activity but low on alignment. We’ll clarify your ideal customer profile, examine how opportunities enter and move through your pipeline, and identify where messaging, qualification, or GTM friction is slowing growth.
Session 3:
Rev Ops + Systems
What infrastructure supports scale?
Growth starts to break when systems can’t support complexity. In this session, we’ll review your CRM, workflows, reporting, forecasting, and operational processes to identify gaps, blind spots, and opportunities for leverage.
Session 4:
Execution + Scale
What changes first?
Clarity is useless without execution. We’ll turn insights from the sprint into a practical Revenue Blueprint with prioritized recommendations, operational improvements, and a 90-day action plan designed to create more intentional, scalable growth.
Included in Sprint:
01
4 Live Founder Sessions + Slack Community:
Revenue Reality Check
ICP + Pipeline Design
Revenue Operations + Systems
Execution + Scale
02
Revenue Diagnostic:
A structured assessment designed to identify where revenue is breaking, what’s creating friction, and which operational or GTM gaps are limiting predictability and growth.
03
Systems Analysis:
A review of the processes, workflows, tooling, CRM structure, reporting, and operational infrastructure supporting your revenue engine — and where those systems may be creating bottlenecks or inefficiencies.
04
Revenue Blueprint:
A customized strategic document outlining your company’s key revenue risks, operational gaps, growth opportunities, and recommended next steps to create a more intentional and scalable revenue system.
05
90 Day Action Plan:
A practical execution plan focused on the highest-impact changes, quick wins, and operational priorities designed to improve visibility, alignment, and growth momentum over the next 90 days.
Optional*
Revenue Model + Pitch Narrative Package:
Revenue model creation & refinement, Investor narrative, Deck structure, GTM alignment, Pitch strategy, Sales Team Structure & Hiring Planning.
*Regular price $2,500. Free for Founding members of Cohorts 1-6
The Revenue Model Guarantee:
Every business evolves, and the best revenue models are refined through learning, customer feedback, and market validation.
That’s why every Revenue Architecture Sprint includes our Revenue Model Guarantee.
Together, we’ll build a revenue model and growth strategy designed specifically for your business. If key assumptions change, new information emerges, or your business evolves during the first year, we’ll update your Revenue Model and Revenue Blueprint at no additional cost.
Our goal isn’t to deliver a static document.
Our goal is to help you arrive at a revenue model that you can confidently use in conversations with customers, investors, partners, and future team members.
For that reason, all Sprint participants receive complimentary Blueprint and Revenue Model updates for 12 months following the program.
Founding Cohort Pricing good through 7/14/26 (Cohorts 1-6). Future cohorts will be priced at the Value of Sprint Series ($3,500) and will not include free add-ons. Limit of 5 companies per Sprint. Companies with multiple founders may attend with a single registration (bring your co-founder!)
★ ★ ★ ★ ★
Hillary helped us transform a collection of ideas, processes, and tribal knowledge into a documented, scalable operating system. She quickly identified opportunities to improve our revenue engine, streamline operations, and create clarity across the business. The work has already made us more organized, more efficient, and better positioned for growth.
Michael Penny
/
Chief Growth Officer, Barrett Financial Group
Ready to join the Revenue Architecture Sprint?
Design Your Revenue Engine*.
Then you can hire a VP.
Just like PEMDAS, order of operations matters.
Plan first, hire leadership second.
*Includes Custom Revenue Blueprint ↗
